In May 2022, DressX became the first pure-play digital fashion brand to offer a collection on Roblox and has sold over 80,000 items since its debut collection, according to the company.

H&M's "Stranger Things" collection will be visible at H&M Loooptopia on Roblox. Courtesy of H&M With the metaverse and social gaming channels increasingly becoming more a part of our culture ...