One Raptors storyline that just keeps chugging along is the new "team logo," designed by a creator known to the world as @nba_paint.

The new logo was designed by Sid Lee, the same agency which created the We the North campaign for the Raptors, and the “Bloody Big Deal” campaign for Toronto FC, said Haggith.

“Do you like the new Raptors logo?” was the most popular poll on thestar.com in December.

The Toronto Raptors unveiled a new logo to commemorate the team's 30th season in 2024-2025 on Tuesday. The team also announced a "commitment to a year-long calendar of special moments and events ...

The Toronto Raptors posted a possible new team logo and several colour scheme options on their Twitter account Friday. The tweet came after the team stirred things up on social media earlier in ...

The Toronto Raptors‘ 30th anniversary is not the only thing being celebrated by the squad this season. On Thursday, the team unveiled a re-imagined, Indigenous-inspired logo in preparation for ...

The Nets — and some fans — beg to differ. The Toronto Raptors posted a photo of their new logo on their Instagram account Friday afternoon and initial fan reaction was decidedly mixed.