Over the years, other labels started to make their own versions, from Wrangler and Gap to Calvin Klein and Ralph Lauren. Now, the denim jacket is permanently fixed in the firmament of fashion.

Ralph Lauren Purple Label and Polo RL Spring '15 full of double denim Trend spotted on Balmain's SS14 catwalk Miranda Kerr, Kim Kardashian and Eva Mendes love the look By BIANCA LONDON FOR MAILONLINE ...

Molly Gordon, Naomi Watts, and Valentina Ferrer attended Ralph Lauren East Hampton luncheon hosted by David Lauren. Molly ...

Athletes will wear a racing-style jacket emblazoned with various Team USA logos, together with the Ralph Lauren logo, against a colour-blocked backdrop of red, white and blue.

The coolest thing about Ralph Lauren's heated jacket technology is, well… it doesn't feel like tech. It doesn't beep or light up. There's no buzzing or distracting alerts.

Ralph Lauren is on course for world domination. After conquering the Ivy League and the US at large, the American designer came for our Oxford shirts, our streetwear, even our skiwear.