There were no losers in San Francisco, although PUMA definitely enjoyed more limelight than other brands, thanks to Mac ...

Rosé of Blackpink and PUMA have teamed up for an advertisement highlighting the Speedcat sneakers. With this agreement, which ...

"If Puma is not really taking market share, at a time when its biggest competitor (Nike) is weak, is the customer not accepting the brand premiumisation it is trying to put through?" Puma has ...

In the half-decade before he took over as CEO, Puma was on a tear, doubling its revenues thanks, in part, to a clever comeback in sports like basketball and cool points piling up with brand ...

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour of its latest collaborat ...

Puma is sourcing more and more from suppliers in countries like Indonesia and Vietnam for the US market as the trade war ...

The English pop star, and Speedcat muse, opens up to V about her latest partnership with the athletics brand, New Year’s ...

As a celebration of the transformative power of dreams, PUMA, AC Milan and Off-White welcome you to ‘Dreamland’ – a seamless ...

Puma has teamed up once again with NYC-based label Collina Strada on a footwear capsule collection. According to the German ...

The collection’s visuals are set in an immersive virtual environment; the Hot Wheels Digital Garage, a futuristic setting that showcases real cars from the Hot Wheels collection. Puma x Hot Wheels is ...

Now, Puma and Hyrox have joined forces to release a brand new collection, featuring a wide range of performance and lifestyle apparel, as well as the first-ever Hyrox branded footwear. Because of ...

Puma has increased spending on marketing to boost its brand perception, and the Speedcat is priced at 109.95 euros ($114.44) on its website, on par with Adidas' Samba – whereas Puma shoes have ...