Positioning and differentiation are very closely related marketing strategies. Positioning is your strategy for conveying what makes your company or products bigger, different or better than those off ...

CASIO Middle East & Africa's Keisuke Kasa explains why brands need to listen deeply, adapt smartly and remain anchored in ...

Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and ...

Don't confuse a positioning statement with market position. As Harry Beckwith states so clearly in his book Selling the Invisible, "A position (or statement of position) is a cold-hearted, no-nonsense ...

Positioning is the element of brand that is most often treated as the foundation for marketing, and as such is often used in a solely competitive fashion – to tell people what you’re doing ...

(MENAFN - Data Lab Forecast)Report Description The Global Positioning Belts Market Report provides Insightful information to the clients enhancing their basic leadership capacity identified with ...