Back in the heady days of the '90s, Pop-Tarts put out its Wild Watermelon flavor, with a jaunty animated advert to go with it. The ad featured a massive watermelon with terrifying, jagged teeth ...

The name - Pop-Tarts - was a pun on Andy Warhol's pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts sold out in the first two weeks after launch. Kellogg's ...

While not as expensive as a traditional ad campaign, it comes with more risk. Pop-Tarts ultimately said yes, in large part because a football game fit nicely with its broader strategy of marketing ...

Pop-Tarts changed the toaster pastry game. Since its inception, no other brands have come close to capturing the sizable market share that the OG toaster pastry holds. Sure, Toaster Strudels are a ...

One of the Pop-Tarts rips off its wrapping paper in the opening ceremony before kickoff between Iowa State and Miami in the Pop-Tarts Bowl. Skip to main content Skip to navigation ESPN ...