And, apparently, what $320 million gets you is a bizarre, motion-captured-CGI version of the Planters mascot, leading the ...
Created by Antonio Gentile, Mr. Peanut served as an advertising logo and mascot for an American food company called Planters. The anthropomorphic peanut was portrayed as an old-fashioned gentleman ...
Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...
Mr. Peanut is dead ... It’s unclear why Planters has decided to send their mascot to his death — especially after 104 years — but there are plenty of theories. The most popular so far ...
run a planned spot showing Mr. Peanut’s funeral. “We are saddened by this weekend’s news and Planters has paused all campaign activities, including paid media, and will evaluate next steps ...