Dick’s star-studded ad features streamer IShowSpeed, Liquid Death sells “kegs for pregs” with Kylie Kelce—and more of the ...

It’s not just hotels and casinos that are spritzing their essence into the air these days. Here in L.A., businesses from Bird ...

From Arab-inspired Lattafa to Sol de Janeiro dupe brand Sttes, data from Charm.io shows fragrance brands catering to myriad ...

The success of Obsession led Calvin Klein to create Eternity, which came out in August 1988. The brand spent $18 million to ...

Darshan Patel’s Fogg rejected the 'woman magnet' gimmick and helped reposition deodorants as a daily essential. 'I wanted a ...

SXSW 2025 saw a slew of brands erecting pop-up activations that gave the annual festival the feel of an immersive playground, ...

Enter: pheromone perfume. First, let me explain what the heck pheromones are. “Pheromones are a form of biological, nonverbal communication,” says board-certified dermatologist Karan Lal ...

The ad space in print media saw a marginal 1% rise in 2024 compared to 2023, with more than 78,000 advertisers and 1.04 lakh brands investing in print advertising, according to the latest TAM AdEx ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

The notices to the three actors who feature in the ad, along with another one served to the chairman ... Forget about adding saffron, even the fragrance of saffron cannot be added to it, he reasoned.

Story continues below this ad Badiyal claimed that the actors indulge in misleading ... So let alone mixing saffron, even its fragrance cannot be added” to the said product. He has filed the complaint ...

From college students, who launched online deliveries overnight, to quick-commerce players and NRIs who took Kumbh water in perfume bottles to sell back home, many have dived into biz.