With a new Nike CEO, the move is part of the sports gear titan's evolving strategy and yet another chapter in the expansion of Kim Kardashian's business empire.

While digital performance metrics are convenient to measure, they often fail to capture the full picture of consumer behavior and long-term growth potential.

Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...

The Undefeated x Nike Air Zoom Spiridon (style code HV4847-400) has a thunder blue and silver colorway with reflective trim ...

A women’s basketball icon heads to the Philippines as Sabrina Ionescu includes Manila in just three Asian tour stops ...

Kim Kardashian recently inked a multi-billion dollar deal with American sportswear giant Nike for her brand Skims. Following ...

The Samsung Galaxy S25 and S25+ are some of the best Android phones yet, though current Galaxy owners may not find a ton of ...

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

Nike has signed a partnership with Kim Kardashian's shapewear company Skims to launch a new brand aimed at women.

You can’t do this, you can’t be confident’?’ Who are these imaginary mean old men of the patriarchy?” Bill Maher said.

Nike said the new brand, called NikeSKIMS, would include training apparel, footwear and accessories for women.

Nike is partnering with Skims and introducing a new female-focused brand together with the shapewear company co-founded by Kim Kardashian.