The bold uniforms were once panned but are now making a comeback with the help of Devin Booker. Booker's first signature Nike basketball shoe has drawn inspiration from all parts of the brand's ...

Every year is slightly different than the one before and after in the sneaker world. Some years are marked by specific Jordan ...

He was happy to be wearing a Duke basketball uniform at all ... Even North Carolina, with its longstanding relationship with Nike and Jordan Brand, has only two choices: regular and minus-2 ...

As many expected, UConn Huskies star and newly crowned national champion Paige Bueckers was selected as the No. 1 overall ...

Auburn’s 18-year partnership with Under Armour is coming to an end. Last April, athletic director John Cohen revealed that starting in July 2025, the school will begin a new partnership with Nike.

But that’s the way of the college basketball world now. Creating a favorable marketplace for a star athlete is as much a part of the recruiting pitch as anything actually related to basketball. It’s ...

International Rise of the Women's Game Women's basketball's popularity has grown worldwide over the last twenty years. The ...

A multigenerational group looking to play pickup basketball found a family. Now they go to the women's Final Four every year. Here's their story ...

The college basketball phenom secured the Blue Devil's place in the Final Four while wearing Nike Kobe sneakers.

Mingo is a two-time Newsday All-Long Island first-team selection. He earned All-EYBL Scholastic second-team honors. He is a ...

They affectionately named themselves Old Lady Basketball ... to wear the boys team's old jerseys. Now players like A'ja Wilson are getting signature shoes with Nike and hosting pop-up shops ...