If you look good, you feel good. If you feel good, you play good. If you play good, they pay good.” One of the many signature ...

"This AJ1 repurposes the imperfections found on early samples to turn the unexpected, archival moments into a modern design." ...

Bowerman was always interested in creating the best sneakers for runners, making prototypes and experimenting during the ...

Deion Sanders and the Colorado Buffaloes do everything big and flashy like dropping some sick Nike DT Max ‘96 colorway ...

Air Max Day, celebrated annually on March 26, commemorates the debut of Nike's revolutionary Air Max 1 sneaker — which dates ...

Nike’s shares plummeted Friday as investors grew wary about new CEO Elliott Hill’s turnaround plans after the struggling sneaker giant warned that sales could plunge by double digits.

Nike (NKE) beat modest earnings expectations under new CEO Elliott Hill, but investors remain jittery about the impact of Trump tariffs. Shares of Nike ended Friday's trading session down 5.5% ...

Prep your wallets, everyone, there’s a new streaming service in town. Warner Bros. Discovery have announced that its incoming ‘Max’ streaming service, which will bring together everything from WB and ...

Nike also wants to push shoppers to buy new, higher-priced Air Max shoes and newer Pegasus products. In recent years, the company has slashed the number of traditional retailers it sells to ...

Sneakerheads are about to get their chance at a highly coveted shoe. Nike launched the long-awaited Air Force 1 Linen sneaker on Thursday, March 20. The shoe, priced at $130 a pair, comes in men ...