Nielsen will build a data pipeline to measure ad performance on JioHotstar, helping advertisers optimise campaigns during ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

Confused by golf's onslaught of viewership numbers? Here's a handy guide to help you make sense of when — and why — to care.

Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen company.

Christmas Day marked a milestone in media history, even if it's likely to be surpassed. The Nielsen company said it there was ...

NEW YORK (AP) — Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen company. Netflix streamed two NFL games on that day, with Beyonce ...

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and more.

The streaming giant hosted two Christmas Day football games last year and garnered a massive international audience ...

Market research agency Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture ...