The measurement agency expands its capabilities to count out-of-home viewing. The post Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion appeared first on Front Office Sports.

NEW YORK—Heavy viewing during the Thanksgiving and Christmas holidays helped increase overall viewing by 4% month-over-month in December, according to Nielsen’s The Gauge report. That report, which ...

The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...

Walt Disney maintained its lead in U.S. TV viewing share in December, bolstered by holiday movie marathons and strong ...

Streaming as a viewing category leveled up again in December, according to Nielsen’s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively, ...

Streaming as a viewing category leveled up again in December, according to Nielsen‘s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively ...