As part of the new deal, Paramount has licensed several new services from Nielsen, including the recently accredited “big data + panel” measurement, ad-supported streaming platform ratings and the ...
In 2024, Black Americans spent an average of 84 hours per week consuming digital media, TV, and radio, according to Nielsen. This marks a year-over-year increase of three hours. As several leading ...
One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...
Nielsen will develop a data pipeline to track the effectiveness of ad campaigns on JioHotstar properties, using its audience ...
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