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Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...
Views vs. viewers vs. minutes viewed? Starters vs. watchers vs. completers? See what streaming services say — and don’t say — ...
TelevisaUnivision started noticing discrepancies in ratings just ... to over-the-air TV. When TelevisaUnivision probed more deeply, executives gained assurances that Nielsen would remove the ...
“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” Nielsen CEO Karthik Rao, said at the time in a statement.
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...
Pluto TV and a host of cable networks. But Paramount stopped using Nielsen data on Oct. 1, 2024, when its previous contract expired (the company used data from rival ratings provider VideoAmp ...
News coverage also helps cable and broadcast outlets regain a little bit of TV use in the first month of the year.
The owner of broadcast television stations in six markets born out of Post-Newsweek Stations has signed a multi-year ...
Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...
NEW YORK —TV viewing in January was up 5% compared with an already robust December, with games across the NFL and NCAA ...
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