The Fox News Channel was already crushing the competition in cable news — and then the network received a Trump bump.

Customers are growing accustomed to speedy and seamless functionality, and one website bug could derail their loyalty to a ...

AI interaction, here is the journey of Dhananjay Yadav, Co-founder & CEO of Neo Sapien from Shark Tank India to the next Big ...

Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to ...

With women managing nearly $32tn in global spending and, according to Nielsen, being set to control 75% of discretionary ...

Despite women managing nearly $32-trillion in global spending and, according to Nielsen, being set to control 75% of ...

The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t ...

New data shows a rapid increase in recent years, driven by the young. The Trump administration has recently been rolling back ...

Nielsen and TransUnion have expanded their relationship to improve accessibility to advanced audiences. This enhanced integration allows advanced audiences created within TransUnion’s TruAudience ...

It's being touted as "a new integration that will enhance audience measurement capabilities and increase accessibility to Advanced Audiences." That's the result of an expanded relationship between ...

Nielsen, a global leader in audience measurement, data and analytics, and TransUnion (NYSE: TRU) have expanded their relationship to improve accessibility to advanced audiences. This enhanced ...