Customers are growing accustomed to speedy and seamless functionality, and one website bug could derail their loyalty to a ...

Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t ...

Some 3.4% of K-12 students in the United States were homeschooled during the 2022-23 academic year, according to recently ...

New data shows a rapid increase in recent years, driven by the young. The Trump administration has recently been rolling back ...

It's being touted as "a new integration that will enhance audience measurement capabilities and increase accessibility to Advanced Audiences." That's the result of an expanded relationship between ...

Nielsen and TransUnion have expanded their relationship to improve accessibility to advanced audiences. This enhanced integration allows advanced audiences created within TransUnion’s TruAudience ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

By a double-digit margin, more voters approve than disapprove of President Donald Trump’s move to end diversity, equity and ...

A new nationwide survey in SECC's Smart Energy Snapshot Series explores what Americans think about adjusting their heating system during cold weather months.