Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

According to Nielsen ratings, as reported by The Daily Beast, MSNBC has averaged 1.37 million people in its primetime lineup since Trump’s inauguration on January 20. This is an 86 percent increase ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will ...

The series from creator Taylor Sheridan, which stars Billy Bob Thornton as Tommy Norris, showed additional growth in the Nielsen ratings its seventh week spanning December 30, 2024 thru January 5 ...

“Squid Game” reached 4.6 billion minutes watched on Netflix in Season 2’s first full week of availability, per Nielsen. Even though that’s a small drop from the 4.9 billion minutes the ...

The measurement agency expands its capabilities to count out-of-home viewing. The post Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion appeared first on Front Office Sports.