But even non-football fans watch the Super Bowl. Maybe the halftime show catches their eye, or maybe they’re excited to see some of the best commercials or biggest movie trailer ...

The first College Football Playoff National Championship under the expanded 12-team format took a bit of a ratings hit, as Ohio State’s victory over Notre Dame averaged 22.1 million viewers, good for ...

The 2024 season saw massive changes in how the college football regular- and post-seasons are televised. Now that it's over, ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...

Executives at TelevisaUnivision are livid about a quirk in Nielsen ... ratings hike was a single home in the southeastern U.S., where residents of a rural home only have access to over-the-air TV.

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...