The Wall Street Journal on MSN12d
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
TelevisaUnivision, Nielsen Squabble Over Single Household That Appears to Skew Spanish-TV Ratings (EXCLUSIVE)
TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...
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Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO, in a prepared statement.
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MRC Accredits Nielsen’s ‘Big Data + Panel’ National TV Measurement
“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Nielsen CEO Karthik Rao. “No one else pairs a ...