Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.

Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...

The series from creator Taylor Sheridan, which stars Billy Bob Thornton as Tommy Norris, showed additional growth in the Nielsen ratings its seventh week spanning December 30, 2024 thru January 5 ...

Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...

“Squid Game” reached 4.6 billion minutes watched on Netflix in Season 2’s first full week of availability, per Nielsen. Even though that’s a small drop from the 4.9 billion minutes the ...

The measurement agency expands its capabilities to count out-of-home viewing. The post Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion appeared first on Front Office Sports.