Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This ...

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.

“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever ... encompassing about 75 million devices. Combining it with panel data creates a ...

The other two billion-minute titles were Bluey (1.17 billion on Disney+) — which ends 2024 as the most-streamed show of the ...

Paramount and Nielsen ended a four-month standoff Monday with a renewed contract that will allow the media giant access to audience ratings including viewership information from cable, broadcast and ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Among library series, Bluey, Grey’s Anatomy and The Equalizer all topped the billion-minute mark. Kevin Costner’s Horizon: An ...