Radio averages the same weekly reach with Black adults as connected TV, with each media reaching 27.4 million Black adults in an average week. Those are some of the key takeaways from Nielsen’s ...

The “holiday” Nielsen radio ratings were released last week, covering the time period of December 5 through January 8. This odd period results from ratings being calculated in four-week ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

is the favored tactic for most of these scam and malware campaigns. After all, we trust the names we know, and if Netflix is sending you a survey with an attractive prize on offer for completing ...

The new pact between Nielsen and Graham Media Group is an expanded deal, and includes Scarborough access plus, for the first time, Nielsen-powered OTT measurement. This could boost stations ...

Listeners to the radio are more likely to buy a new car in the coming year, according to data from a survey conducted by the research firm The Media Audit. Its Fall 2024 survey in the New York ...