Why changes to the radio ratings system could affect local stations
Various reasons were given for the change, but most observers didn’t expect much of a differnce in the overall ratings, ...
Hosted on MSN1mon
4 Nations Face-Off final draws largest Nielsen audience ever for NHL-sanctioned game
The Nielsen people-meter era dates to 1988. The previous high was 8.72 million for Game 7 between the St. Louis Blues and Boston Bruins in the 2019 Stanley Cup Final, according to Jon Lewis of ...
MediaPost7d
ARF Day One: Nielsen Still The Currency Force, Attention Finds Its Center
The first day of its Audience x Science Conference delivered fascinating learnings on media and ad measurement, but ...
Radio World1mon
Study: Nielsen PPM Qualifier Change Leads to Radio Audience Growth
The January Portable People Meter results from Nielsen show overall growth in measured radio listenership due to a much-awaited methodology change. That’s according to an industry study. Nielsen ...
Radio Ink29d
Weekends Get A Win Under Nielsen’s ‘3-Minute Rule’
Nielsen’s updated three-minute qualifier ... to diary markets due to the more precise measurement of the Portable People Meter. Ultimately, the updated methodology could accelerate radio ...