Nielsen6d
Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
Nielsen4d
Nielsen Ad Intel 2024 Advertising Spend Report reveals New Zealand’s top advertisers, leading industries, and market shifts
Discover New Zealand’s top advertisers, highest-spending industries, and major market shifts in Nielsen Ad Intel’s 2024 ...
TV Tech5d
Gray Stations Add `Local News Live’ to Daily Programming Lineup
ATLANTA —Gray Media has announced that the `Local News Live’ afternoon newscast has been added to the programming lineup on ...
Nielsen says time spent watching TV fell in February but streaming remained robust
TV streaming in the U.S. continues to rise amid declining cable TV viewership as Americans continue to move away from ...
Fragmentation in the media marketplace is at an unbelievable level: Karthik Rao, CEO Nielsen
Global CEO of Nielsen, Karthik Rao, discusses plans to strengthen company's presence in India and drive global growth.
Nielsen’s 2025 Global Media Planning Report Urges Marketers To Find Right Mix Of Traditional & Emerging Digital Media
Nielsen's report features some nuggets, like grandparents choosing soap dramas over TikTok. Could've told you that.
‘Fox & Friends’ extends ratings lead as MSNBC’s ‘Morning Joe’ loses nearly half its audience since election
Fox News’ perennially top-ranked morning ... morning shows on network television in certain markets, according to the latest ...
ET BrandEquity5d
Key media convergence trends for 2025: Nielsen
Nielsen's report on 2025 media convergence trends advises integrating traditional and digital media, optimizing retail media ...
Radio World21d
Study: Nielsen PPM Qualifier Change Leads to Radio Audience Growth
The January Portable People Meter results from Nielsen show overall ... The 47 PPM markets comprise about a third of the total U.S. population. The results of the methodology change are ...