New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...
Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.
New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...
It is a privately held broadcast media company with television and radio stations in a variety of markets ranging from Albany ...
The latest batch of Nielsen data showed some interesting trends in the consumer sector. Coca-Cola Company (KO) led the beverage category over the four-week sales period tracked by Nielsen that ended ...