It also noted that the impulse from rural demand is expected to continue in the second half of the financial year ...

During this Sunday’s Super Bowl, there will be as many viewers watching the commercial breaks as there will be watching the action on the field, as adland battles for consumer eyeballs. Lots of money ...

Highlighting that Growth in the first half of the current fiscal (FY25) was supported by agriculture and services, the ...

More than a third watch for the ads, Nielsen dives into the power of Black consumers, Fox News beats morning talk mainstay.

At Brand Influence Agency, we’ve pioneered community influencer marketing in South Africa for over 15 years. How? By ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Finance Minister Nirmala Sitharaman presented the Union Budget 2025 in Parliament on Saturday. She announced no income tax on ...

The government has also enhanced the short-term loan limit under the Kisan Credit Card (KCC) scheme from Rs 3 lakh to Rs 5 ...

A recent study by the NIN reveals that most consumers prioritise checking the expiry dates on food products but pay little ...

According to the data, women's employment growth has a lot to do with their strong spending power as women continue to ...

Findings showed that while 74.2 per cent of respondents checked expiry dates, fewer examined nutritional labels.

While niche retailers thrive on quality or ethics (e.g., Whole Foods, Trader Joe’s), their market shares pale compared to Walmart’s dominance. This dichotomy illustrates that ethical consumerism ...