Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant's audience ratings for the media conglomerate's CBS,

Paramount Global has reached a new measurement and analytics agreement with Nielsen. Effective immediately, the new partnership includes measurement for all Paramount platforms, including national and local broadcast, cable and streaming on Paramount+ and Pluto TV. Paramount has licensed new Nielsen services as part of the agreement.

Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected Television, and National OOH expansion to inform advertising,