New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

NEW YORK —Nielsen has announced that the Graham Media Group has renewed and expenaded its multi-year agreement for Local TV ...

Nielsen has continued to collect and report data on Paramount’s TV and streaming outlets, including CBS, Paramount+, Pluto TV and a host of cable networks. But Paramount stopped using Nielsen ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...

said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional TV viewing over the past decade. It was the first day Nielsen has measured where streaming ...

Executives at TelevisaUnivision are livid about a quirk in Nielsen’s process of tabulating the audiences for Spanish-language TV that they say is giving rival Telemundo a significant boost in ...

By Rick Porter Television Writer Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The ...

The multi-year deal includes local TV and OTT measurement for stations in six markets across the U.S. The post appeared first ...

Multi-year deal includes Local TV and OTT measurement for stations across the country ...