News coverage also helps cable and broadcast outlets regain a little bit of TV use in the first month of the year.
From a streaming perspective, streaming viewership in January was up 3% versus December and the category accounted for the ...
"TV screens have officially overtaken mobile as the 'primary device for YouTube viewing in the US,'" Mohan said, which is a major shift in viewing habits.
Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming platforms.
It’s not a hostile takeover, though: people are opting to spend more time watching YouTube on their TVs than on their phones — at least in U.S. households.
Despite a boom of new media platforms in recent years, radio (both AM and FM) still reaches 91 percent of American adults ...
(Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms ...
Paramount (PARA) Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership includes measurement for all Paramount platforms ...
Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services. The deal announced Monday spans multiple years, effective immediately ...
The end of the year is typically a busy time for media in the U.S., and 2024 was no exception for audio. The final three months of 2024 ... U.S. consumers spend their listening time, fueled by Nielsen ...
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