A Nielsen study, which arrives just in time for Black History Month, serves as a reminder that Black history is being made ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

Nielsen Ad Intel reveals Australia’s travel industry ad spend rose 9% YoY, driven by airlines and travel agents responding to growing consumer demand.

Nielsen has refreshed its monthly “The Gauge” report to count Warner Bros Discovery’s (WBD) and Paramount Global’s streaming ...

Year-over viewership of the NCAA women's college tournament declined without Caitlin Clark, both the men's and women's events still experience strong viewership. This article, Samba TV: Nike, AT&T ...

“We made that bet last year,” GroupM Executive Director-Research and Value Analytics Nicolas Grand said during the Coalition for Innovative Media Measurement (CIMM) summit this ...

We weren’t measuring the audience who stayed briefly before trying something new.” These are the Nielsen key findings from two months ... Since the changed measurement system has been implemented, ...

Intelsat, the integrated satellite and terrestrial network, has introduced audience measurement capabilities to its VideoNow electronic programme guide (EPG), a significant step toward ad-monetisation ...

NEW YORK — Saturday night's Final Four games averaged 15.3 million viewers on CBS according to fast national numbers from Nielsen, the most-watched national semifinals in eight years.

NEW YORK — Saturday night's Final Four games averaged 15.3 million viewers on CBS according to fast national numbers from Nielsen, the most-watched national semifinals in eight years. The data also ...

TODAY's Jenna Bush Hager and guest co-host Bowen Yang break down the hilarious moment when “Saturday Night Live” cast member Ego Nwodim accidentally got the audience to swear on live TV during ...

Bowen Yang is among those who were surprised by fellow “Saturday Night Live” cast member Ego Nwodim’s viral bit from the April 5 episode, in which she unwittingly got the audience to say a ...