Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies' previous contract expired on Oct. 1. The new deal ...

Jokes aside, Roku has launched Nielsen Digital Ad Ratings on OneView, the rebranded dataxu DSP it acquired in 2019. With the partnership, Roku can promise that advertisers licensing the data only pay ...

As part of the new deal, Paramount has licensed several new services from Nielsen, including the recently accredited “big ...

The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t ...

Nielsen will develop a data pipeline to track the effectiveness of ad campaigns on JioHotstar properties, using its audience ...

Audience measurement, data and analytics firm Nielsen has partnered with Indian media and entertainment company JioStar to ...

Nielsen has collaborated with JioStar to power advanced analytics for its OTT platform – JioHotstar, enabling advertisers and agencies to optimize campaign performance during the TATA IPL 2025.

For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

Paramount has also agreed to license Nielsen services including advance audiences, big data + panel measurement, ad-supported streaming platform ratings, Nielsen ONE ads for connected television ...

As part of the new deal, Paramount has licensed several new services from Nielsen, including the recently accredited “big data + panel” measurement, ad-supported streaming platform ratings and ...