In the key ad-sales demographic of adults 18-49, SNL50 scored a 2.53 rating across NBC and Peacock, equivalent to about 3.39 ...

Market research agency Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

More than 127 million people tuned in to watch some or all of Super Bowl LIX on Sunday, according to updated ratings data.

Across audience measurement providers, Super Bowl LIX delivered strong viewing, whether it was on television, out-of-home or ...

Multi-year deal includes Local TV and OTT measurement for stations across the country ...

Nearly 127.7M viewers tuned in for the latest edition of the Super Bowl last Sunday, according to data provided by television ratings firm Nielsen. The ratings firm said Super Bowl LIX saw the largest ...

Super Bowl 59 attracted 127.7 million viewers across Fox’s broadcast network as well as streaming platforms, according to ...

When Kendrick Lamar wrapped his Super Bowl LIX halftime set with “TV Off,” advertisers who’d bought time in the second half ...

This is the first year Nielsen is measuring out-of-home viewers for all states but Hawaii and Alaska. It was previously the ...

Super Bowl 59 is kicking off Sunday in New Orleans between the reigning champion Kansas City Chiefs and the Philadelphia Eagles.