For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

JioHotstar has joined forces with Nielsen to introduce advanced analytics solutions for advertising campaigns ahead of the ...

Nielsen will develop a data pipeline to track the effectiveness of ad campaigns on JioHotstar properties, using its audience ...

The collaboration with Nielsen will offer near real-time campaign-level metrics such as clicks, impressions, reach, and on-target reach on a dashboard—all validated by a third-party ...

For the season, High Potential averaged 11.5 million cross-platform viewers, the highest tally for a first-year ABC series ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

MUMBAI: When the ad market is tough and advertisers are demanding transparency, there is no option for publishers but to open ...

The neighboring conferences are in the market for media contracts that would start in the summer of 2026. What can they ...

Paramount has also agreed to license Nielsen services including advance audiences, big data + panel measurement, ad-supported streaming platform ratings, Nielsen ONE ads for connected television ...

As part of the new deal, Paramount has licensed several new services from Nielsen, including the recently accredited “big ...

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month ...