For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

JioHotstar has joined forces with Nielsen to introduce advanced analytics solutions for advertising campaigns ahead of the ...

Nielsen will develop a data pipeline to track the effectiveness of ad campaigns on JioHotstar properties, using its audience ...

"High Potential," starring Kaitlin Olson, ended Season 1 with ABC's best ever drama episode on streaming platforms after ...

JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability ...

For the season, High Potential averaged 11.5 million cross-platform viewers, the highest tally for a first-year ABC series ...

The collaboration with Nielsen will offer near real-time campaign-level metrics such as clicks, impressions, reach, and on-target reach on a dashboard—all validated by a third-party ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership ...

Audience measurement, data and analytics firm Nielsen has partnered with Indian media and entertainment company JioStar to ...

MUMBAI: When the ad market is tough and advertisers are demanding transparency, there is no option for publishers but to open ...