But printing slogans on posters, atop memo pads and in other visible places will work well and inexpensively for smaller companies. Not every company is ripe for a new slogan. If your firm is ...

And this week, the Greater Sacramento Economic Council announced the result, a new regional brand ... “Grow your tech startup into a giant. Expand a business. Build a career.

Global airline alliance SkyTeam has launched a new brand campaign and slogan ahead of its 25th anniversary later this year.

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...