For Nescafe, that means targeting the ballooning cold coffee market. Today, one-third (32%) of coffee consumed out-of-home is iced, according to company compiled estimates. For many younger consumers, ...

Since 2010, Nescafé “increased the amount of responsibly sourced coffee” it buys from its suppliers and farmers “to reach 75% of our global volumes,” Acosta explained.

For Nescafe, that means targeting the ballooning cold coffee market. Today, one-third (32%) of coffee consumed out-of-home is iced, according to company compiled estimates.