Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.

The Eagles’ 40-22 win over the Chiefs drew an average audience of 127.7 million viewers, according to Nielsen data.

A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language ...

Some of the most beloved movies and best TV shows of all time happen to star actors undergoing a career reboot. These outings ...

Paramount, one of the largest TV networks in the U.S., announced on Monday a multi-year measurement agreement with Nielsen, ...

Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming ...

Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on track to spend $2.1 trillion by 2026.

The new data comes from audience interactions with cable and satellite set-top boxes and smart ... “The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as ...