Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

Nielsen has continued to collect and report data on Paramount’s TV and streaming outlets, including CBS, Paramount+, Pluto TV and a host of cable networks. But Paramount stopped using Nielsen ...

The new data comes from audience interactions with cable and satellite set-top boxes and smart ... “The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as ...

Multi-year deal includes Local TV and OTT measurement for stations across the country ...

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement ... satellite set-top boxes and smart TVs across 45 million households and 75 million ...

“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever ... pulling from smart TVs and set top boxes in more than 45 million homes.

said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional TV viewing over the past decade. It was the first day Nielsen has measured where streaming ...