Switching entirely to a new ratings product at this year ... although they may have used Nielsen as well, according to a November survey from market intelligence firm Advertiser Perceptions.

How did he do in Nielsen TV ratings? Trump drew an estimated 36.6 million viewers, reported Nielsen, which tracks how many people watch television programs. The number of viewers was lower than in ...

Nielsen introduced the new methodology during its January PPM survey period, which began Jan. 9 and ended ... “And part of the real-life behavior is that … when ratings got started, people would ...

There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...