Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Los Angeles Lakers superstar Lebron James is going viral for an insane dunk against the Charlotte Hornets, over former ...

LeBron James isn't in action during Sunday's NBA All-Star Game - the 22-year veteran is dealing with ankle and foot pain - ...

Playing in his third All-Star game this year is OKC Thunder’s superstar Shai Gilgeous-Alexander. While he represents the ...

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

Davis officially switched from wearing Nike Kobe sneakers to Nike LeBron ... just the most iconic colors in NBA history on a legendary basketball shoe. Los Angeles Lakers forward Anthony Davis ...

The NBA All-Star Game made for the perfect opportunity for the biggest stars to showcase their freshest sneakers for the basketball world.

The blue-and-white shoes he wore during NBA All-star week activities have SSU’s logo on the side and along with a pair of ...

In January, Puma announced a team-up between various versions of Ball’s signature line of MB (Melo Ball) basketball sneakers and one of the most recognizable brands in pop culture, the Teenage Mutant ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

SAN ANTONIO — With San Antonio Spurs' Victor Wembanyama getting his first NBA ... sneaker (saluting his first All-Star appearance) features a black knit fabric, lightning stitched on the shoes ...