Prompting careful dialogue through incisive questions can help chart a course through the ongoing storm of artificial ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

Google’s Gemini AI can now turn boring documents into an engaging two-way podcast. It’s not perfect, but it does a great job of bringing down the boredom walls.

AdsWizz and Nielsen have agreed to the extension of an agreement that provides data activation and audience targeting capabilities.

The ICC Men's Champions Trophy 2025 has broken major viewership records in India as its TV ratings surged to the highest ever for a multi-nation cricket tournament, eclipsing the ICC Men's Cricket ...

Multisensory experiences consist of four key components: impression, event, sensory elements, and receiver. By focusing on ...

UK – Global consumer research platform Attest has developed an ‘own-audience’ research capability to support surveys with current and future customers. The feature will allow users to run surveys with ...

For the last 80-plus years, media has been optimized around impression delivery — you reach the audience we said we’re going to ... and then you had to do a brand lift study or some sort of MTA [multi ...

Some of these factors include: The use of CRM and marketing automation tools. Target audience research and target audience analysis. A clear and continuously refined strategy. If you want to ...