With the popular social media app once again at risk of going dark, there are best practices pharma brands can use on other ...

This deal promises a long-awaited consolidation among the big six groups, which will now become a big five, and, arguably, a big three as Omnicom, Publicis and WPP open up a gap on Dentsu and Havas, ...

Fast Company's 2025 list of the 10 Most Innovative Companies in media and news includes Minnesota Star Tribune, Dropout, ...

A war has broken out in the body overseeing Australia’s most prestigious media awards show, with a group of veteran journalists calling for the Walkley Foundation’s constitution to be changed.

A minority shareholder in Ubisoft is planning a protest against the company, claiming it's "horribly mismanaged." The shareholder alleges that Ubisoft has not been transparent and is "hiding ...

Amidst the 43rd anniversary of the Manila International Airport Authority (MIAA), the agency unveiled its new logo. Much like ...

Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between ...

Analytic Edge (a C5i company), a leading provider of marketing and sales analytics solutions, announced that it is now a certified partner in APAC for Google's Meridian Marketing Mix Modelling (MMM) ...