Once I started my company, I realized the importance of mission, vision, strategy and values. I'll share my understanding of these concepts and why each is essential.

Mission, vision and strategy illustrated getty Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t.

“We don’t have a north star.” Despite hours of work developing a business’ visions, mission, and strategy, executives are often surprised by this comment from their employees. Often these ...

Every few years, organizations announce a grand unveiling: a refreshed strategy, a sharper mission statement, an evolved vision and updated values. Leadership beams with pride.