Let’s be real — a lot of matcha smoothie bowls look like they were made for Instagram, not real life. You know the ones: ...

While matcha isn’t a magic solution, studies have shown it may support weight loss. That means that it could be useful in ...

The demand for matcha has taken off thanks to MatchaTok influencers, and suppliers have implemented buying limits. Don't expect tariffs to help.

Matcha, a ceremonial tea that has existed in Japan for centuries, is as popular as ever. It’s understandable: This form of ...