Y’all I started a series of posts where I am rounding up my favorite Amazon dress by color and this week its time for a purple round up – and I couldn’t be more excited to show you these beauties.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Shop our top finds from the Abercrombie & Fitch 30% off dress sale below. Find minis, midis, maxis and skorts reduced. Sizes are already selling out now, and this sale ends April 14, so time is of the ...

Abercrombie & Fitch’s under-$100 spring and summer dresses are trending, so one editor tried them out. Shop her favorite styles on sale, including flattering bubble dresses, flowy maxi dresses, and ...

Hamptons rich is a vibe - and no, you don't actually need a trust fund or a summer house to pull it off. The secret?

Fashion transcends mere trends; it embodies timeless elegance and understanding what truly suits you. As you enter your 60s, ...

Abercrombie’s smocked dresses will be the go-to outfit for the summer. The stretchy smocked fabric is so comfortable, while the drop-waist silhouette gives it a flattering look. Plus, the green ...

For resortwear that screams luxury, look no further than Devon Windsor. Highlighting everything from itty bitty bikinis to the most luxe maxi dresses, this Spring ‘25 collection is guaranteed to make ...

The White Lotus season 3 serves drama & resort wear inspo! From old-money elegance to Euro playboy flair, here’s how to steal their iconic holiday looks.

Below, you’ll find a curated selection of 20 Boho Maxi Dress Ideas that capture the very best of this free-spirited aesthetic ...

13. **Zara Oval Studded Fringe Bag**: When it comes to embracing the boho trend, fringe is your best friend. This black ...