GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across ...

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

The AMA’s certification program has four tracks: digital marketing, marketing management, sales management and content marketing. All programs begin with an overview of the skills required for the ...

On March 19, 2025, the U.S. Securities and Exchange Commission issued new FAQs on “performance” under the Marketing Rule (Rule 206 (4)-1) of the U.S. Investment Advisers Act. Investment advisers can ...

From automating content creation to optimizing complex ad campaigns, AI allows us to enhance every aspect of marketing.

The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to ...