A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

What do Northwestern University, TNT Network and Cougar Town have in common? Lori Hall McKissic and Jessica Lane Alexander.

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase ...

Leadbug OMT (One Marketing Tool) concept is a SaaS-based, AI-powered marketing and sales automation platform specifically designed for the AdTech industry. The platform integrates a NoSQL database ...

Explore the top AI certifications to boost your career and validate your AI skills. Find the best programs in machine ...

As a result of these changes, I wanted to speak to someone at the forefront of all of these trends, who has spent her career ...

The newly opened Rowan County Event Center was abuzz with energy on Thursday as the Aspire and Hire Career Expo welcomed the largest crowd of job seekers seen at a Rowan County job fair in recent ...

The Nigerian National Petroleum Company Limited (NNPC Ltd) on Friday announced the appointment of eight individuals into its ...

Owners of small businesses generally go into business because they are passionate about a certain kind of product or service. This is very true for restauranteurs and retailers, as well as for ...

H & M Hennes & Mauritz's profitability suffered amid heavy investment and higher costs. See why tariffs and economic anxiety ...

Students from Los Alamos High School competed at the New Mexico State DECA Career Development Conference in Albuquerque.

From economic forecasts to radio's next superstars, NAB Show 2025 starts with a weekend of sessions focused on the future.