A strong AI marketing plan begins with an incisive analysis of the current business environment used in your marketing strategy. AI is a great tool to mine volumes of data on customers ...

A strategic marketer has the power to drive the way you conceive, communicate and execute a business transformation. This may or may not be a job for your current marketing team.

1. Set clear goals for your business Every strong marketing plan starts with clear goals—but finding time to plan doesn’t happen by accident. Block off a few hours to focus without distractions.

Social media and other digital technologies have fundamentally altered the process and, experts say, often distract financial ...

Creating a business profile is usually free on most platforms, and it’s not essential that you put money into paid social content; you can achieve your goals with the right organic strategy.