What Is The Difference Between Advertising And Marketing?
Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...
The Power Of Storytelling In Startup Marketing
By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...
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What Longtime MarComm Staff Can Teach Leaders About Organizational Change
Three essential lessons new leaders may overlook from long-serving marketing and communications professionals.
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9 features your marketing team needs in its project management tool
Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. The ...
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Google Head Of Marketing Americas Stephen Yap Leaves For Perion Network
Stephen Yap, who led Google Marketing platform in the Americas, has left to help steer and combine Perion's recently acquired brands, like Undertone and Hivestack.
A framework for mitigating organizational bias identifies two distinct approaches
A comprehensive study, co-authored by the London School of Economics, King's College London and Bayes Business School ...
Stellantis Streamlines Organization to Boost Growth
The auto giant is moving forward with measures to simplify its organization and named new heads for its Jeep and Peugeot ...
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School of Computer Science and Statistics at Trinity College Dublin
The School of Computer Science and Statistics (SCSS) ranks 1st in Ireland, a leading School in Europe and in the top 100 universities in the world according to the QS World University Subject Rankings ...